Car parking is a cash business and as such
every facility should be subject to independent audit, as conventional systems
fail to appreciate the scale and scope for fraud and negligence. An intimate
familiarity with the systems and procedures of the individual car parks is
required to ensure high levels of compliance.
Many car parks are built to an inappropriate
scale because of poor appreciation of the foreseeable demand for the facility.
Professional assessments dramatically reduce the scope for wasteful allocation
of scarce capital resources while meeting the legitimate needs of the
The introduction of appropriate staffing
levels, operating hours, systems, procedures etc can result in significant
savings for car park owners and operators. Decisions regarding appropriate car
park control systems have cost implications that are frequently not recognised
until the invoices arrive e.g. maintenance contracts, ticket supplies, spare parts
costs. Professional advice at the start pays for itself very quickly.
Restricted sites or planning constraints force
owners to make choices between providing parking for customers or staff. This
‘nettle’ is one that many refuse to grasp until complaints pour in. A
professional parking demand strategy can help address this challenge before
it becomes a problem.
Many car parks are layout reviewed by structural
engineers with no experience of the operational issues to be addressed. Early
input from a parking professional can save heartache for all –customers, staff
and owners. A clear layout review strategy is essential as is expert professional
input. Parking Consultants will work with your layout review team to ensure that
finished product is the optimal solution. For an existing facility we will review the
layout, the circulation patterns, the signage scheme the patterns of vehicular
and pedestrian activity and ensure that your customers are provided with the most
convenient and customer focused parking experience.
The choice of parking control and revenue
collection systems is critical to the success of any car park:
- automatic system -
- pay & display or
- manual system -
The choice of supplier and model has even more significant
implications for all involved.
The specification of the system is increasingly
a complex matter with decisions regarding credit cards, smart cards, mobile
phone payment, note readers and changers, security systems, language and symbol
options, complexity of tariffs etc. These decisions have implications for
internal audit and control capabilities and requirements. Parking Consultants
will provide expert specifications tailored to the known needs of the facility
and so save costly mistakes.
Who will park in the car park, why and for how
long? How big should the car park be? Will it pay of itself? How many hours
will it operate for each day? How many cars will park there and for how long will
they stay? How much will they pay for parking – hourly, daily or season?
How long will it take to build up to a stable usage level? Could it be
developed in two stages? How much will it cost to build, to operate? What
standards does it need to meet? How will parkers get into/out of the car park?
Key assumptions based on realistic models are
critical to any financial analysis of a car park project – planned or existing.
We will provide soundly based cash flow, profit and loss and balance sheet
projections. We will in addition provide sensitivity analyses and benchmark
against similar cases from our database as a ‘reality check’.
Buildings, equipment and procedures require
investment in maintenance. Where should investment be concentrated to get the
best short, medium and long-term returns? Industry and regulatory standards
which applied when a car park was originally developed have probably evolved
and it is likely that lighting standards, fire regulations and even bay
dimensions need to be reviewed to bring them into line with today’s
requirements. We will provide the appropriate advice for economical solutions. For a modest fee we will be happy to prepare a
survey and report on the critical maintenance issues.
Many car parks are developed as customer and/or
staff service facilities with only basic controls and management systems
envisaged. Over time demand patterns develop which force rationing decisions and
owners have to introduce new systems and make decisions regarding charging,
access control systems, security, maintenance etc. These decisions lead to
knock-on consequences including liability for taxes including VAT and
commercial rates. In many cases these developments present commercial and
customer service opportunities that require expert input from an early date –
role for the parking professional.
Based on years of hard won experience
in operating a broad range of car parks we can advise on the best way to
oversee your car park to ensure that your customer service standards are
delivered in an economical and profitable way. We will assist with job
specifications, recruitment and training as well as any purchasing/tendering
Car parks that were developed to service one
need discover that due to shifts in retail activity or road patterns or new
competing car park facilities that the core business has moved on and that they
need to develop a new market. Successful car parks understand that they must
balance capacity with customer convenience to ensure that they keep coming back
– the boomerang principle! Early professional advice and assistance on the
opportunities and economics available will eliminate the guesswork, save both
time and money and ensure that the layout review brief is properly targeted.
Who, what, why, where, when…. every business
needs to know and intimately understand its customers needs. Car parks are no
different and professional market research is the key to unlocking this
Local councils are faced with competing demands
from ratepayers and customers of the towns. Independent advice on the options
available when considering the introduction of pay parking schemes is
invaluable. A clear strategy developed with all the stakeholders’ interests in
mind is likely to assist with any initiative in this area.
Every car park has scope to improve its
performance – increase revenues, reduce costs, improve access, enhance customer
satisfaction, expand the customer base, add to shareholder value. Our reviews include reporting, management and staff performance evaluations, house
keeping, and mystery shopper reports….
Tariff structures benefit from independent
review and market testing; new products and offerings can improve revenues;
early bird and night owl prices can open new markets, as can deals with local
traders. Is the mix of season and hourly parkers properly balanced?
Every car park benefits from being easy to
locate from the street, easy to navigate for the driver, easy to walk for
pedestrians and easy to operate for everyone. Good signage is the key to
achieving these goals and this has to be layout reviewed in by a professional who
understands how a car park works. The availability of modern LED and Variable
Message Signage systems opens up a wide range of communications options for
modern car park facilities. We will advise on the best use of these
technologies in your car park.
‘If you can’t count it you can't manage it!’
Every business needs systems to monitor key performance variables and good
systems lead to quality car parks. Based on our intimate knowledge of many car
park operations we will provide you with a complete set of documentation to
ensure that your control and quality systems meet the highest standards